Your shortcut to professional brand management — without the overheads.
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What is my brand buddy?
After a long career working in brand marketing, I saw a common challenge facing many small and growing businesses: they know the importance of building a strong, consistent brand, but often don’t have the time, budget, or in-house expertise to make it happen. Too often, marketing tasks get pushed aside, campaigns lose momentum, or opportunities for growth are missed.
That’s why I created my brand buddy — to give businesses flexible access to experienced brand management without the overheads of hiring full-time staff. I wanted to create a service that’s practical, cost-effective, and tailored — stepping in as a virtual marketing manager to handle the day-to-day brand tasks, keep everything on track, and provide guidance when it’s needed most.
At its core, my brand buddy exists to make marketing easier for business owners — giving them peace of mind that their brand is being looked after, while they stay focused on running and growing their business.
George Poulos - Founder & Brand Growth Specialist
With over 25 years of experience in the fast-moving consumer goods (FMCG) sector, I bring a wealth of diverse experience in marketing, strategy, and product Innovation. My career has been defined by a passion for transforming brands into market leaders, driving sales, profitability, and market share through meticulously crafted campaigns and strategic partnerships with external agencies and brand collaborations.
Having built and managed successful brand strategies for some of Australia’s best known organisations, I’ve now set my sights on helping businesses unlock their brand potential. My strengths lie in strategic and analytical thinking combined with a consumer-centric focus, which I utilise to develop brand strategies that drive sustainable growth and long-term success.
I have extensive experience leading new product development, along with strong project management skills and creative & campaign development. My goal is to leverage this expertise to help guide businesses to achieve their growth ambitions and to create a lasting impact in their markets.
With a deep-seated passion for marketing and a commitment to driving brand success, I am excited to collaborate with businesses eager to reach new heights.
Core Values
Simplicity
Simplicity
I make marketing easy to understand and manage, cutting through the complexity so business owners can focus on what they do best.
Flexibility
Flexibility
Every business is different — that’s why I adapt my support to your needs, whether it’s a few hours a month or ongoing brand management.
Reliability
Reliability
You can count on me to keep your brand consistent, campaigns on track, and deadlines met — so nothing falls through the cracks.
Partnership
Partnership
I treat your business like my own, working alongside you as a trusted virtual brand manager who’s invested in your success.
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