George Poulos - Founder & Brand Growth Specialist

With over 25 years of experience in the fast-moving consumer goods (FMCG) sector, I bring a wealth of diverse experience in marketing, strategy, and product Innovation. My career has been defined by a passion for transforming brands into market leaders, driving sales, profitability, and market share through meticulously crafted campaigns and strategic partnerships with external agencies and brand collaborations.

Having built and managed successful brand strategies for some of Australia’s best known organisations, I’ve now set my sights on helping businesses unlock their brand potential. My strengths lie in strategic and analytical thinking combined with a consumer-centric focus, which I utilise to develop brand strategies that drive sustainable growth and long-term success.

I have extensive experience leading new product development, along with strong project management skills and creative & campaign development. My goal is to leverage this expertise to help guide businesses to achieve their growth ambitions and to create a lasting impact in their markets.

With a deep-seated passion for marketing and a commitment to driving brand success, I am excited to collaborate with businesses eager to reach new heights.