MARKETING & BRAND MANAGEMENT
Your virtual marketing manager: flexible,
on-demand marketing support without the full-time price tag.
MARKETING & BRAND MANAGEMENT
Your virtual marketing manager: flexible,
on-demand marketing support without the full-time price tag.
Get the marketing and brand management support your business needs, when it needs it. From brand strategy and product launches to day-to-day marketing support. I provide flexible, senior level expertise without the cost of a permanent hire.
Why work with me
You've probably tried piecing it together yourself — a freelancer for social, a designer for the odd asset, an agency for a bigger campaign. Add in the project plans, the launch timelines, and the reporting nobody has time to pull together — and you've spent more time managing it all than actually growing your brand.
Or maybe your marketing team already exists, but right now there just aren't enough hands. Too many projects landing at once, someone out on parental leave, an extended absence with no cover in place — and the work doesn't pause just because the capacity has.
Or maybe you looked at hiring a marketing manager, ran the numbers, and realised the salary, the super, the onboarding time — it just didn't stack up for where your business is right now.
Either way, you're not short of options. Just short of someone who can actually pull it together.
my brand buddy exists for businesses and marketing teams who need more than a strategy deck — real, end-to-end marketing support, from someone senior enough to run with it. Whether you're building marketing from scratch, or need senior capacity cover when your team's under pressure, it's without the cost of a full-time hire.
How I help
Marketing support that makes a difference.
Brand strategy & management
Build a stronger, more consistent brand. From positioning and brand planning to managing brand assets and keeping your marketing on track. I'll help you make the most of your brand.
Marketing campaigns
& projects
Turn plans into action. I can help co-ordinate campaigns, manage creative agencies and suppliers develop marketing materials and keep projects moving from brief to delivery.
Day-to-day marketing
support
Get important marketing jobs done. From co-ordinating collateral and packaging projects to preparing
presentations, monitoring
competitors and managing deadlines. I can provide the extra capacity your business needs.
Innovation & new product
development
Bring more structure and commercial thinking to your next product or innovation project. I can help co-ordinate development, align stakeholders and manage the process from early planning through to launch.
Why not just hire a full-time marketer?
A full-time marketer is one option. Here's the other one.
In-house hire
Salary, superannuation and on-costs, year-round
Recruitment time and onboarding before any output
Committed headcount even in quiet periods
One person's skill set, however the workload shifts
my brand buddy
Pay for hours used — a few a month or ongoing
Senior experience from day one, no ramp-up
Strategy, coordination and delivery in one person
Scales up for launches, down in quieter months
How it works
Marketing support, made simple
Let's have a conversation
We'll discuss your business, your marketing priorities and where you need help.
Work out what you need
Together, we'll agree on an approach that suits your requirements, whether that's ongoing support, a defined project or a combination of both.
Get on with making things happen
Once we've agreed on the scope and deliverables, I'll work with you to get the right marketing activities underway and keep things moving.
Frequently asked questions
A Virtual Marketing Manager is like having an experienced brand marketing professional on your team—without the cost of hiring full-time staff. I help manage your day-to-day brand and marketing activities, from social media coordination and campaign management to strategy and performance reporting. You get the expertise you need, when you need it, without adding to your headcount.
If you’re a business that struggles to keep up with its marketing, doesn’t have in-house expertise, or simply needs extra hands to manage brand activity, my brand buddy is designed for you. I bridge the gap between what you want to achieve and what your team has time for—helping you stay visible, professional, and competitive.
Very! You can choose a support package that suits your needs—whether it’s a few hours each month for light-touch support or a more involved partnership for ongoing brand management. My services scale up or down depending on your business stage, campaigns, or resource requirements.
Hiring a full-time marketer comes with salary, superannuation, recruitment costs, and overheads. With my brand buddy, you only pay for the hours you need. It’s a flexible and cost-effective way to access senior-level marketing expertise, without the commitment of a permanent hire.
Whether you need a little extra support or someone to help manage your marketing more broadly, let's talk about what your business needs. No pressure. Just a conversation about how I might be able to help.